From a Problem Statement to an MVP: A fictional design journey

In an imaginative task aimed at boosting the motivation and health of employees, I conceptualized a Snack Kiosk App for offices, providing employees with a monthly credit for diverse snacks. Facilitated by a trust-based app, the streamlined one-touch purchase process would allow for easy selection and users could access nutrition details effortlessly. The goal was to design a user-friendly app for a fast and appealing snack experience while gathering employee feedback.

Understanding the Problem and Objectives

Problem Statements

• Low Employee Motivation: The opportunity to offer an office snack kiosk for employees is not yet realized, hindering motivation, healthy eating habits, employee retention, and the incentive to work in the office.

• Time-Consuming Snack Procurement: Current snack procurement requires employees to visit external stores, leading to less usable lunch break time.

• Lack of Workplace Health Promotion: No established method for promoting healthy eating habits at the workplace contributes to an unhealthy lifestyle, potentially increasing illnesses and reducing productivity.

Goal Statements

• Motivating Employee Experience: The app aims to create a motivating experience by introducing an innovative snack kiosk to enhance employee engagement and motivation through healthy incentives.

• Efficient Snack Procurement: The app targets significant ease in snack procurement for employees in Nuremberg and Berlin, saving valuable work time by allowing virtual snack orders and making them available at the workplace.

• Promoting a Healthy Work Environment: The goal is to create a health-promoting work environment, facilitating access to healthy snacks and providing incentives for employees to make conscious nutrition choices, leading to positive lifestyle changes and increased productivity.

Observational Research and Survey

To better empathize with the users and their needs, an attitudinal research approach would be the right way to do it. A survey would be conducted among individuals to gather insights into their lunch and eating habits and preferences. The survey findings would then get analyzed using an affinity diagram to identify patterns and common sentiments.

Attitudinal Research Survey & KPIs

Digital Snack Ordering System:

• Question: How much do you agree with the idea of a digital snack ordering system, allowing you to conveniently order a variety of snacks and drinks at the workplace?

• Measurable KPI: Percentage of participants agreeing with the snack ordering system on a scale of 1 (strongly disagree) to 5 (strongly agree).

Preference for Healthy Snacks:

• Question: Would you prefer a selection of healthy snacks, healthy drinks, or both?

• Measurable KPI: Percentage of participants indicating a preference for healthy snacks, healthy drinks, or both.

Importance of Healthy Snack Options:

• Question: How important is it for you to have access to healthy snack options like fruits, protein bars, and nuts to improve your workplace nutrition?

• Measurable KPI: Average rating of the importance of healthy snack options on a scale of 1 (very unimportant) to 5 (very important).

Impact on Motivation and Company Bond:

• Question: What impact do you believe such a snack ordering system could have on your motivation and company loyalty?

• Measurable KPI: Percentage of participants believing the system would positively influence motivation and loyalty on a scale of 1 (no impact) to 5 (strongly positive impact).

Frequency of Snack Kiosk Usage:

• Question: How often would you use such a snack kiosk in a week?

• Measurable KPI: Average intended usage of the snack kiosk per participant per week.

System Overview Appreciation:

• Question: How much would you appreciate a system providing a clear overview of your monthly balance, spending history, and purchase records?

• Measurable KPI: Percentage of participants stating that a clear overview would significantly increase their satisfaction with the system on a scale of 1 (not at all) to 5 (very much).

• Follow-up: Would you prefer an app or a web app?

Trust in the System:

• Question: Do you have concerns or doubts about using a trust-based system?

• Follow-up: If yes, please specify.

• Measurable KPI: Percentage of participants having no concerns.

Motivational Incentives:

• Question: Would you be more motivated to use the snack kiosk if it offered incentives like bonus points or awards on an employee leaderboard?

• Measurable KPI: Percentage of participants indicating that incentives would increase their usage on a scale of 1 (not at all) to 5 (very strongly).

Impact on Health and Well-being:

• Question: Do you believe the snack kiosk could improve your overall health and well-being at the workplace?

• Follow-up: If no, please explain.

• Measurable KPI: Percentage of participants believing the snack ordering system could have a positive impact on health and well-being on a scale of 1 (no impact) to 5 (strongly positive impact).

Additional Feedback:

• Question: Do you have any other feedback, suggestions, or concerns regarding the proposed snack kiosk?

User Stories

User Stories (General):

• Easy and Secure Login: As an employee, I want to easily and securely log into the app to select and order my snacks.

• User-Friendly Interface: As a user, I want a user-friendly interface to choose snacks and drinks from a wide selection.

• Monthly Balance Overview: As a user, I want the option to view my monthly balance in the app to track my expenses.

• Nutritional Information: As a user, I want to view nutritional information for available products to make healthier choices.

• One-Touch Purchases: As a user, I want to be able to buy snacks and drinks with just one touch to make the ordering process quick and easy.

• Purchase History: As a user, I want to view my purchase history in the app to track my past orders.

• Account Recharge: As a user, I want the ability to recharge my account as needed to have additional credit for the snack kiosk.

• Leaderboard Motivation: As an employee, I want to see on a leaderboard how my snack choices compare to my colleagues to boost my motivation.

• Push Notifications: As a user, I want to receive push notifications when new snack options are available or my balance is low to avoid missing out on offers.

• Administrator Product Management: As an administrator, I want the ability to update product offerings and prices in the app to ensure the selection is always current and attractive.

User Stories (Product Booking):

• Product Detail Display: As a user, I want to see the selected product on the product detail page.

• Adjustable Product Quantity: As a user, I want the ability to adjust the quantity of the selected product before making a purchase.

• Visible Product Price: As a user, I want to see the price of my selected product before confirming the purchase.

• One-Button Purchase: As a user, I want the ability to buy selected products immediately and without a shopping cart using a single button.

• Purchase Confirmation: As a user, I want to see a confirmation message after buying a product to ensure my order was successful.

• Quick Navigation Back: As a user, I want to quickly return from the product detail page to the product overview page.

• Add to Favorites: As a user, I want the ability to add a product to my favorites from the product detail page to find it easily later.

• Display Product Sizes/Variants: As a user, I want to see the available sizes or variants of a product on the product detail page, if applicable.

• View Product Availability: As a user, I want to see the availability of a product on the product detail page to plan my purchase accordingly.

• Health Score Display: As a user, I want to see a health score for each product to make informed choices about my nutrition.

• Product Information Display: As a user, I want to see product information such as the product name, logo, or image, basic nutritional information, and allergen warnings on the product detail page to inform my selection.

Task Flow

From the user stories, a task flow and a rudimentary information architecture were established. The task flow for the MVP encompassed crucial stages: Onboarding, home page, choosing a product and a success screen.

User Flow & Prototype

Based on the task flow, lo-fi wireframes and hi-fi designs were created for a small MVP prototype in Figma.